A collaboration between the city of Seoul, Sticky Monster Lab, and the Snoopy (Peanuts) brand, The Luna Project brings a massive outdoor art exhibit to Seokchon Lake, just south of the Lotte World Tower.
*All photographs in this piece are taken by me, unless otherwise stated. Feel free to use with permission.
This lake is unique in that it operates in a similar fashion to the Bowery Mural in that it’s the subject of interchanging art exhibits, outdoors, courtesy of various artists and brands from around the world. Earlier this year, KAWS made a splash in the lake to promote his new Uniqlo collab, but when I tried to go for a pic, the exhibit had just ended.
There’s not really much to say here, except for the atmosphere around the entire Lotte Tower changes when these exhibits happen (for the better). There are more food trucks, more events, tons of giveaways, and lots of live music occurring at all operating hours. People know that these exhibits sometimes attract a global audience, and the local vendors and creatives alike make the best of the exposure.
The shops and events at these types of things are usually gimmicky unless you’re a tourist, as you can probably tell. A quick in-and-out is enough, usually. The street food you’ll find here is higher quality than elsewhere, though.
Luckily the weather was cloudy, but not rainy, so the pictures didn’t come out over-exposed.